Terms of Service

Terms of Service

These Terms of Service govern access to and use of the Tvara AI platform and related services supplied by Tvara Ltd, trading as Tvara AI. By purchasing, accessing or using Tvara AI services, you agree to these Terms together with any applicable order form, service agreement, pricing schedule or data-processing agreement.

Last Updated: August 2026

Introduction

These Terms of Service govern access to and use of the Tvara AI platform and related services supplied by Tvara Ltd, trading as Tvara AI. By purchasing, accessing or using Tvara AI services, you agree to these Terms together with any applicable order form, service agreement, pricing schedule or data-processing agreement.

1. About Tvara AI

Tvara AI provides AI-powered voice automation services for inbound and outbound business communications, including voice-agent configuration, telephone call handling, workflow automation and integrations with third-party business systems.

2. Services

Depending on the selected plan and configuration, features may include inbound AI voice call handling, outbound AI calls and lead follow-up, virtual telephone numbers, telephony connectivity, speech recognition, voice synthesis, transcripts and summaries, appointment scheduling, CRM/calendar/webhook integrations, call routing, human transfer, analytics and customer dashboard functionality. Features may vary by plan, country, provider and technical configuration.

3. Customer Accounts

Customers are responsible for maintaining the confidentiality of account credentials and for activities carried out through authorised accounts. Suspected unauthorised access should be reported promptly.

4. Customer Responsibilities

Customers must use Tvara AI only for lawful business purposes and are responsible for their scripts, workflows, contact data, required permissions and consents, caller notices, recording/retention settings and compliance with applicable privacy, marketing, telecommunications and consumer-protection laws.

5. Outbound Calling and Marketing

Tvara AI provides technology capable of initiating outbound calls. Customers are responsible for determining whether a particular outbound campaign is lawful and must comply with the laws and regulatory requirements applicable to the caller, recipient and destination country. For UK activities, this includes applicable data-protection, electronic-communications and telephone-preference requirements.

6. Prohibited Use

The service must not be used for fraud, scams, deceptive impersonation, unlawful marketing, malicious software, unauthorised system access, unlawful processing of personal information, harassment, or any other unlawful activity. We may suspend or restrict access where we reasonably believe the service is being misused or used unlawfully.

7. Third-Party Services

Tvara AI relies on third-party technology and infrastructure providers for some functionality, which may include telephony, hosting, speech recognition, voice generation, AI processing, messaging, CRM integrations and payments. Third-party services may be subject to their own technical limitations and conditions.

8. Service Availability and Performance

Tvara AI aims to provide a reliable and highly available service. Any specific uptime commitment, response time, support entitlement, service credit or contractual SLA applies only where expressly stated in the customer’s applicable service agreement or order form. Published platform-performance statistics do not create a separate contractual SLA unless expressly incorporated into a customer agreement.

9. Usage, Call Minutes and Charges

Fees and included usage are set out in the applicable pricing plan, order form or customer agreement. Usage-based charges may include call minutes, telephone numbers, messaging, integrations, AI processing or other consumption-based services. Where prepaid balances are used, services may be restricted when the balance is exhausted. Automatic recharge arrangements will be agreed before activation.

10. Data Protection

Each party must comply with the data-protection laws applicable to its activities. Where Tvara AI processes personal information on behalf of a customer, appropriate data-processing terms will apply. Tvara AI may use authorised sub-processors to deliver parts of the service.

11. International Processing

Services may involve infrastructure or providers in different countries. Where required, appropriate safeguards will be used for transfers of personal information. Customers with specific data-residency requirements should raise them before service configuration.

12. Intellectual Property

Tvara Ltd and its licensors retain ownership of the Tvara AI platform, software, branding, documentation and associated intellectual property. Customers retain ownership of their own business data, scripts and content, subject to the rights required for Tvara AI to process them in order to provide the service.

13. Confidentiality

Each party must take reasonable steps to protect confidential business and technical information received from the other party and use that information only for the purposes of the business relationship, except where disclosure is required by law.

14. Suspension

We may suspend all or part of the service where reasonably necessary because of non-payment, security risk, suspected fraud or unlawful activity, material breach, misuse affecting other users/providers, or urgent maintenance/infrastructure issues.

15. Cancellation and Termination

Cancellation, minimum terms and notice periods are governed by the applicable order form or service agreement. Following termination, customer data will be handled in accordance with the applicable agreement, Privacy Policy and data-processing terms.

16. Liability

Nothing in these Terms excludes liability that cannot legally be excluded. To the extent permitted by law, Tvara AI will not be responsible for indirect or consequential losses arising from use of the service. Any customer-specific liability cap should be stated in the applicable order form or service agreement.

17. Changes to the Service and Terms

We may update the platform, features and these Terms to improve functionality, security, reliability or compliance. Where a change materially affects an existing paid customer, notice will be provided where appropriate.

18. Governing Law

Unless otherwise agreed in writing, these Terms are governed by the laws of England and Wales and the courts of England and Wales will have jurisdiction, subject to any mandatory rights that apply.

19. Contact

General: hello@tvaraai.co.uk

Support: support@tvaraai.co.uk

Privacy: privacy@tvaraai.co.uk

Tvara Ltd, company number 16761964, registered office: 7 Snowshill Court, Giffard Park, Milton Keynes, England, MK14 5QG.