Introduction
Tvara AI is a trading name of Tvara Ltd, a company registered in England and Wales under company number 16761964. This Privacy Policy explains how Tvara Ltd (“Tvara AI”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit our website, request a demonstration, contact us, use our services, or interact with an AI voice agent operated through the Tvara AI platform.
1. Who We Are
Tvara Ltd provides AI-powered voice automation services for inbound and outbound business communications. For information collected directly through our website, sales activities and customer relationships, Tvara Ltd will generally act as a data controller. Where Tvara AI processes calls, transcripts, customer records or other personal information solely on behalf of a business customer, Tvara Ltd may act as a data processor and process that information in accordance with the customer’s instructions and applicable contractual terms.
2. Information We May Collect
Depending on how you interact with us, we may collect your name, business details, business email address, telephone number, demo/contact form information, account information, call metadata, voice recordings where enabled, call transcripts and summaries, CRM/calendar/workflow information, technical website data, cookie preferences and communications sent to Tvara AI.
3. How We Use Personal Information
We may use personal information to provide and operate the service; deliver demonstrations; answer enquiries and provide support; authenticate users; process inbound and outbound calls; generate transcripts and summaries; connect authorised CRM, calendar and workflow systems; administer contracts and billing; maintain security and reliability; comply with legal obligations; and send business communications where permitted by law.
4. Lawful Bases
Depending on the circumstances, we may rely on contract, legitimate interests, consent or legal obligation. Where Tvara AI acts solely as a processor for a customer, the customer is responsible for identifying the lawful basis applicable to its processing.
5. Voice Calls, Recordings and Transcripts
Tvara AI enables businesses to use AI voice agents to manage inbound and outbound telephone conversations. A call may be transcribed, summarised or recorded depending on the customer configuration and applicable requirements. Where appropriate, callers should be informed that they are interacting with an automated AI voice assistant and whether a call is being recorded. Customer audio, transcripts and conversation data will not be used to train public foundation models unless expressly agreed and lawfully permitted.
6. Customers Using Tvara AI
Businesses using Tvara AI are responsible for ensuring their use of the platform complies with applicable privacy, direct-marketing and telecommunications laws. Where a customer determines why and how caller information is processed, that customer will normally be the controller and Tvara AI will process information on its behalf.
7. Service Providers and Sub-Processors
We use technology and service providers to operate the platform, which may include telephony, voice synthesis, speech recognition, cloud hosting, AI processing, CRM/calendar integrations, communications, analytics, security and payment services. Appropriate contractual and data-protection arrangements are used where providers process personal information on our behalf.
8. International Data Transfers
Some technology providers or support operations used in delivering Tvara AI services may be located outside the United Kingdom. Where UK personal information is transferred internationally, Tvara Ltd will use appropriate safeguards where required by applicable data-protection law. Customers with specific data-location requirements should discuss them with Tvara AI before deployment.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including service delivery, contractual requirements, dispute resolution and legal obligations. Voice recordings and transcripts may be subject to customer-configured retention settings.
10. Security
Tvara AI uses appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse. No internet-based service can guarantee absolute security.
11. Cookies
We use cookies and similar technologies to operate the website, maintain security, remember preferences and, where permitted, understand website usage. Non-essential cookies are used only where the required consent has been obtained. See our Cookie Policy.
12. Your Rights
Depending on applicable law and the circumstances, you may have rights to access, correct, delete, restrict or object to processing, request data portability and withdraw consent where processing is based on consent. Requests relating to information controlled by Tvara Ltd can be sent to privacy@tvaraai.co.uk.
13. Complaints
If you have concerns about how Tvara Ltd processes your information, please contact us first. You may also have the right to complain to the UK Information Commissioner’s Office.
14. Updates
We may update this Privacy Policy to reflect changes in our services, technology, business operations or legal requirements. The latest revision date will be shown on this page.
15. Contact
Tvara Ltd / Tvara AI
Email: privacy@tvaraai.co.uk
Registered office: 7 Snowshill Court, Giffard Park, Milton Keynes, England, MK14 5QG.